브랜드 스토리

NATURE REPUBLIC is a natural brand that finds and shares the energy of life from the pristine nature around the world

NATURE REPUBLIC is the brand of naturalists that provides heath and enjoyment to the lives of customers through beauty energy
discovered from the world's most pristine nature. Learn about beautiful stories that revive the planet and life.

Our Promise

  1. 01Pure Nature

    The embodiment of nature

    NATURE REPUBLIC believes in the perfection of the nature.
    It aims to discover gifts from pristine nature around the world and
    to provide them in the most natural state to customers.

  2. 02For Everyone

    For everyone to enjoy

    NATURE REPUBLIC provides reasonably-priced products to customers
    by finding the balance between quality and price in order
    for everybody to fully enjoy its products.
    Through NATURE REPUBLIC's products and brand,
    people of the world will be able to enjoy the gift of the nature.

  3. 03Originality

    With advanced sensibility and conviction,

    NATURE REPUBLIC explores the pristine nature of the world and derives
    new inspiration as we serve our customers around the world.
    We research products resembling nature without imitating others
    while retaining the pride of being the leader in natural cosmetic products.

  4. 04Coummunity

    Communicate with each other

    NATURE REPUBLIC enjoys engaging with our customers
    and partners and continuouslyimproves products and
    experiences at our storesin order to share enjoyment and benefits with them

Our Ingredients

Experience beauty energy discovered from the world's most pristine nature

Discover 10 kinds of raw ingredients, such as aloe vera, deep seawater, snail mucus, calendula, argan, baobab tree seed, oxygen water, shea butter, ginseng, green leaf, for yourself.

NATURE REPUBLIC History

    1. 201601

      새 브랜드 슬로건 ‘자연으로의 여정’ 선포

    2. 201602

      홍콩 1호점 오픈

    3. 201603

      EXO(엑소) 홍콩 팬사인회 개최(몽콕 1호점)

    4. 201606

      중국 온라인 쇼핑몰 ‘알로에베라 92% 수딩젤’
      하루 동안 100만 개 판매 기록

    5. 201608

      ‘2016 얼루어 뷰티 어워드’
      헤어 샴푸, 프라이머 부문 위너(WINNER) 2관왕 아르간 에센셜 딥케어 샴푸, 보테니컬 그린티 포어 프라이머

    6. 201601

      새 브랜드 슬로건 ‘자연으로의 여정’ 선포

    7. 201602

      홍콩 1호점 오픈

    8. 201603

      EXO(엑소) 홍콩 팬사인회 개최(몽콕 1호점)

    9. 201606

      중국 온라인 쇼핑몰 ‘알로에베라 92% 수딩젤’
      하루 동안 100만 개 판매 기록

    10. 201608

      ‘2016 얼루어 뷰티 어워드’
      헤어 샴푸, 프라이머 부문 위너(WINNER) 2관왕 아르간 에센셜 딥케어 샴푸, 보테니컬 그린티 포어 프라이머

    11. 201601

      새 브랜드 슬로건 ‘자연으로의 여정’ 선포

    12. 201602

      홍콩 1호점 오픈

    13. 201603

      EXO(엑소) 홍콩 팬사인회 개최(몽콕 1호점)

    14. 201606

      중국 온라인 쇼핑몰 ‘알로에베라 92% 수딩젤’
      하루 동안 100만 개 판매 기록

    15. 201608

      ‘2016 얼루어 뷰티 어워드’
      헤어 샴푸, 프라이머 부문 위너(WINNER) 2관왕 아르간 에센셜 딥케어 샴푸, 보테니컬 그린티 포어 프라이머

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    1. 201501

      Soothing & Moisture Aloe Vera 92% Soothing Gel received the best prize, Gold Prize, at the Golden Beauty Awards, hosted by China's largest online shopping mall, T-MallL
      Soothing & Moisture Aloe Vera 92% Soothing Gel and Argan Essential Deep Care Hair Essence were selected as the best products at the Most Asia Beauty Awards

    2. 201504

      Operates 680 stores in Korea and independent stores in 120 locations in 14 countries (Japan, USA, Taiwan, Thailand, Philippines, Cambodia, Malaysia, Indonesia, Mongolia, Vietnam, Myanmar, Macao, Hong Kong)

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    1. 201401

      Declared a new brand slogan "A journey into nature"

    2. 201402

      Opened Store No. 1 in Hong Kong

    3. 201403

      Held a fan signing event with EXO in Hong Kong (Store No. 1 in Hong Kong)

    4. 201406

      ‘Soothing & Moisture Aloe Vera 92% Soothing Gel’ sold one million units in one day via Chinese online shopping mall

    5. 201408

      Korea's first prestigious beauty award ceremony Received two awards in the category of hair shampoo and primer at the 2014 Allure Best of Beauty Award Argan Essential Deep Care Shampoo, Botanical Green Tea Pore Primer

    6. 201411

      Opened an Eco-friendly flagship store in Myeongdong UNESCO Store
      Representative organizer of Initial Public Offering (IPO) selected Daishin Securities Co., Ltd.

    7. 201412

      Received the 10 Million Dollar Export Tower in celebration of the 51st Trade Day*Hosted by the Korea International Trade Association

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    1. 201302

      Received the Gold Prize in the category of package at the 'iF Design Award 2013' in Germany for the first time in the cosmetics industry*Friends Hand Cream

    2. 201303

      Opened store No. 1 in Vietnam

    3. 201305

      Opened store No. 1 in Myanmar

    4. 201307

      Received the Grand Prize in the category of design at the ‘IDEA(International Design Excellence Awards) 2013’ in the US *‘Argan 20˚’ line, ‘Eco Calendar’

    5. 201308

      Received the Grand Prize in the category of design at the Red Dot Design Award 2013 in Germany*‘Argan 20˚’ line,
      ‘Phyto Origin’ line,
      ‘Happy Mate Shoes Spray’ line,
      ‘Perfume de Nature’ line

      Signed an exclusive model contract with Tae-yeon of Girls' Generation and EXO

      Implemented the Green Membership System

    6. 201310

      Received the Grand Prize in the category of packaging at the Red Dot Design Award 2013*‘Happy Mate Shoes Spray’ line

    7. 201312

      Held an EXO fan signing event
      (an outdoor stage on Dongseong-ro in Daegu and at Myeongdong World Store in Seoul)

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    1. 201201

      The company's shopping mall received the Grand Prize in the category of shopping malls at ‘2012 Web Award Korea’

    2. 201204

      Opened store No. 1 in Mongolia

    3. 201206

      Held a local press conference to celebrate its first anniversary of launch in Japan and opened a store in Tokyo

      Signed an exclusive model contract with Shin Se-kyung

    4. 201209

      Opened store No. 1 in Hawaii, US
      Earned USFDA approval for 200 products

    5. 201210

      Opened store No. 1 in Indonesia

    6. 201212

      Opened Store No. 2 in New Jersey, US
      Received an award in the category of packaging at the 'International Forum Design Awards 2013' in Germany Friends Hand Cream’, ‘Forever Lasting’ line,
      ‘Pleasure Garden Homme’ Line

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    1. 201103

      Opened store No. 1 in Cambodia

    2. 201104

      Signed an exclusive model contract with Jang Keun-suk

    3. 201106

      Official entry into the Japanese market, the largest cosmetic market in Asia
      Signed an exclusive model contract with three members of Kara (Goo Ha-ra, Park Gyu-ri, Kang Ji-young)

    4. 201108

      Held a large customer appreciation event with its exclusive model Jang Keun-suk to celebrate the beginning of product sales in Japan

    5. 201110

      Opened store No. 1 in Philippines

      Selected as a winner during the 2011 Good Design (GD)
      event hosted by the Ministry of Knowledge Economy and organized by the Korea Institute of Design Promotion**A total of five products such as Cell Boosting Homme Line
      and Collagen Dream 80 Skin Booster

    6. 201112

      Recorded a profit within 2 years since its founding
      Held a customer appreciation event in Japan with three members of Kara

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    1. 201001

      Opened store No. 1 in Malaysia

    2. 201003

      Appointed Jeong Un-ho as CEO of the company

    3. 201005

      Opened more than 100 stores in Korea

    4. 201009

      Signed an exclusive model contract with JYJ (Jaejung, Yoochun, Junsu)

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    1. 200903

      Official launch with the opening of Myeongdong Store
      Signed an exclusive model contract with Rain (Jung Ji-hoon)

    2. 200906

      Opened store No. 1 in Taiwan

    3. 200907

      Opened Myeongdong World Store*The most expensive real estate in Korea

    4. 200910

      Opened store No. 1 in Thailand

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